

Friday July 28
Presented by Miguel Torruco Marqués, Secretary of Tourism of Mexico, the “Barrios Mágicos de México” program is a national tourism initiative designed to promote urban tourism in Mexico’s enchanting neighborhoods. This program complements the traditional tourist destinations, aiming to strengthen the identity and sense of belonging among its residents.
Drawing inspiration from the success of the “Pueblos Mágicos” (Magical Towns) program, which began in 2001 and has revitalized Mexico’s tourism landscape, the “Barrios Mágicos de México” initiative seeks to highlight urban areas with significant cultural heritage and potential for tourism. To be recognized as a Barrio Mágico, a municipality must fulfill a set of requirements outlined by the program.
Currently, there are eight officially designated Barrios Mágicos, each boasting unique characteristics and offering a wealth of cultural experiences. Among them, we find the
The charm of Barrios Mágicos lies in their rich patrimonial value and tourist potential, characterized by their singularity, identity, authenticity, traditions, architecture, history, gastronomy, and vibrant cultural scenes.
Among these magical neighborhoods is the proposed “Barrio Mágico” of La Ermita – San Sebastián – Xcalachén in Mérida. Representing a microcosm of the city, this area possesses powerful elements of identity and potential for sustainable tourism.
The architectural and historical heritage is evident in the colonial streets, adorned with French cobblestones like Calle 64 from Calle 77 to Calle 69, as well as in the residential houses and civic, political, and religious buildings such as the Arco de San Juan, the Ermita de Santa Isabel, the San Sebastián church and parish, the old Camino Real to Campeche, and the general cemetery.
The cultural heritage, traditions, gastronomic expressions, and artistic displays in this area are remarkable. From annual gastronomic festivals celebrating dishes like “panucho,” “chicharra,” and “pib,” to the traditional Day of the Dead celebrations, this magical neighborhood encapsulates the heart and soul of Yucatecan culture.
The events related to the Day of All Saints and Day of the Dead, such as the procession of souls and Hanal Pixán, connect you with deep-rooted traditions that blend Catholic faith with ancient Mayan beliefs.
La Ermita
San Sebastián
Xcalachén
Discover the charming essence of Mérida in the Magical Neighborhoods of Ermita – San Sebastián – Xcalachén. Immerse yourself in its rich history, savor its exquisite flavors, and experience the magic of its deeply rooted traditions. Come and let yourself be enveloped by the authenticity and charm that await you in every corner of these neighborhoods!
For more information on the city and its attractions, a good resource to check out is https://visitmerida.mx/inicio. As noted above you can download their app “Visit Mérida mx” for Android and iPhone, available at:
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